The traditional brick and mortar stores are facing distraction of their business in a big way due to the advent of e-commerce and launching of many online retailers. They are affecting the physical stores in such a way that either they have to go online or they have to shut their business.
These online stores have become more user-friendly because of their apps, now the market is many customers oriented, these online retailers are giving importance to their customer views, which makes them widely accepted. Many brick and mortar stores are also trying to go online, going online does not makes all the business success they need to understand the customer according to their geographical location, preferences, and expectations. They need to build up a strong long-lasting relationship with their customers so that if any new rival enters the market their business does not get affected.
In this article, we will discuss how the existing online retailers have grown their business.
- A wide range of products
This online retailer offers a wide range of products from beauty to apparel, the list does not end here their shipment process and return policy are also quite compelling in comparison to the traditional brick and mortar store.
- Exciting subscription offers
These online retailers have posed a great threat to the traditional stores by starting subscription services on products like diapers and monthly used cosmetics; these are the area which was once ruled by the brick and mortar stores.
They are also great for the grocery stores by selling the products at much-discounted rates than the local market. If the customers are taking subscription the discount rates are more. Some of the online retailers are also growing their number of the customer by providing annual membership.
- Attention to e-commerce
Some of the big brand names in spite of having their brick and mortar stores online are focusing on the online presence. These companies are rapidly developing their mobile software and improving on their marketing strategies. They are attracting the customers with COD, scan and go, ship from the store etc.
Many of the apparel companies are also trying their luck in groceries, and they are making good business out of it. But some other companies who tried on grocery have also failed. But if they are lucky in grocery then their e-commerce turn over will be considerably high.
Since the Cryptocurrencies are entering into different industries the days are not far when these companies will also accept their payment in digital coins. To know more read this post.